FrameShifting
WINNER 2022 NAUTILUS BOOK AWARD: Business & Leadership Category
A must-have guide for anyone who wants to learn to solve gnarly problems—and, importantly, to solve the right problems—with greater insight and rigor.
Unleash your power.
FrameShifting is a new leadership skill that’s like four-wheel drive for teams stuck in the swirl of debate.
Praise for FrameShifting
Philip Kotler
Distinguished author and
“father” of modern marketing
“The challenge is either to use an existing framework or forge a new and better one—one that is relevant to the problem. Alison and Mary provide excellent guidance on the value of FrameShifting.”
Melissa Quinn
Innovation Advisor & Coach,
former COO & Managing Director,
Doblin, a Deloitte business
“FrameShifting illuminates the discipline of problem framing and using frameworks effectively, making what has historically been more of an art into a learnable science.”
James D. Power IV
Senior Executive, J.D. Power & Associates
“A great tool for every manager’s arsenal…this book addresses something in framing methods that all too often is ignored: What problem does the customer have? I loved the book and recommend it!”
“Fall in love with the problem, not the solution.”
—Innovation adage